Tuesday, July 19, 2011

The procurement process...

.... I can't remember where I found this, but it was on a website that had various wartime propaganda posters, specifically ones related to STDs. Total war requires total commitment, or something to that effect. The well-known loose lips were apparently not the only looseness over which the armed forces were concerned.


But I get a kick out of the image for the following reasons:
  1. The use of the term procurable. Calls to mind the language of a mid-level bureaucrat, in the procurement office, natch, trying to talk himself up before going out on the pull in an off-base bar. Or Woody Guthrie's lesser-known song, "There are more procurable gals than one."
  2. Now point (1) is really only enjoyable for the first few moments, before it dawns on you that procurable is shorthand for prostitute. At which point you move on from the euphemism and onto the stats. 98% of prostitutes have venereal disease. That is a high number, especially since we are talking about a wartime mobilization, often based overseas in rationing, bombed-out towns and newly expanded ports, where the supply of prostitution has almost certainly ballooned. That is, many if not most of the prostitutes will have only recently shifted into the trade, in response to the pull of inflated prices and the push of wartime dislocation.  I suspect that this is a number that may be true in more stable prostitution markets, although I also suspect that the prostitution market is especially prone to high turnover, with new entries, re-entries, and departures. Still it seems high, and the initial guffaw of reading the high stat without fully comprehending the euphemism suggests a looseness in meaning that may be intentional. Yes, prostitutes. But, more broadly, the morally suspect women who might want to dance.
  3. The contrast between the identical women, the cookie cutter imaginary of the procurable woman, with the slightly more diverse, but still not individualized, servicemen. They look like navy men, of different rank, and with only slightly different styles of catcalling and appreciation. All procurable women are the same (or, to be accurate, 98% of them are the same); all servicemen are the same, distinguished not by personal characteristics but by their rank and their branch. This is mid-twentieth century warfare's worldview writ mundane and small.
  4. The women having (but not really carrying) a banner has an almost soviet quality to it, the revolutionary vanguard of the doppleganger procurable woman. The posture of the women, when taken in the aggregate, suggests the fascist goose-step, or, at minimum, a soldiers' march. The boys don't have a chance.
So, there we are.

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